Michigan Public Transportation Association (MPTA) has a robust set of media tools that includes outdoor, radio, television, social media, and public service announcements. MPTA is looking for a company to purchase and place various forms of media buys using the toolkit. MPTA and the search committee is accepting proposals from companies with demonstrated expertise in planning, placement and evaluation of all media advertising services. Interested agencies should have integrated marketing communication capabilities, a strong track record in managing all types of media and relevant experience in working with leading brands. Due to the location of transit agencies in the state of Michigan; interested agencies must have experience buying all forms of media within Michigan, neighboring states and Canada. Prior public sector experience is desired.
